How To 101: How a label can represent their artists

So Many Artists, So Many Emails

FanMail client SCI Fidelity Records maintains subscriber lists for over 20 artists on their roster. To enhance communications and continuity throughout e-mail sends, SCI Fidelity uses the masking tool within their FanMail Advanced account. Sends are shown as from the particular artist subscribed to. Using this feature, SCI Fidelity Records has been able to enhance [...]

The New Rules

That was then, this is now – the new rules in email marketing. Download the PDF

Deliverability Top 10

The Direct Marketing Association’s White Paper on the Top 10 things you can do to assure deliverability. Download the PDF A must-read for those artist management, fan marketing, publicity, or in anyway involved in web-based and email marketing.

Subscribers Rule Unleashed

I first heard about this concept in San Francisco last summer from my friend Jeff Rohrs and I didn’t really believe it. Big ROCK hands, screaming fans, street interviews. My man Jeff was talking crazy. He was definitely not mumbling the corporate speak which usually surrounds the subject of email marketing. No, Jeff wasn’t crazy [...]