Band Marketing Tools
South by Southwest or Bust
Yup, it is SXSW time and we are thrilled to be returning to Austin for the music industry’s biggest party. Over the past year, I have had the fortune of hanging out in Austin quite a bit. Four trips in all to work with our friends at Front Gate Tickets and C3 Presents. These visits [...]
Umphrey’s Starts Pre-Order Campaign
Long time client Umphrey’s McGee has started an extraordinary pre-order campaign for their upcoming release Mantis. “Herein lies the core of our pre order concept–we are going to add more and more bonus content as the pre-order gains steam. The more pre-orders that are placed, the more bonus content will be added. Each time a [...]
Headcount and FanMail Want You To Go To The Polls!
FanMail and long-time clients and friends, HeadCount, teamed up for a voter-registration drive at the beginning of October. With the deadline to register for the upcoming election as early as October 5 in some states, time was of the essence. As we all know, democracy only works if we all exercise our right to vote. [...]
FanMail Powers Rothbury Street Teams
FanMail Music Marketing Fuels the The Rothbury Festivals Street Teams with email groups and accessibility. The Rothbury Festival will take place July 3rd – 6th, 2008 near Ludington, Michigan. It includes big names such as: DAVE MATTHEWS BAND + WIDESPREAD PANIC + JOHN MAYER + 311 + PHIL LESH AND FRIENDS + PRIMUS + THIEVERY [...]
Headcount Documentary
We would like to congratulate long time FanMail client Headcount on their new documentary. HeadCount is a non-partisan organization devoted to using the multi-faceted power of music to enable voter registration and participation in democracy. With interviews from folks like Bob Weir, Bela Fleck, Trey Anastasio, Michael Franti, Patrick Jordan, Johnathan Schwartz and more, this [...]
Langerado Keeps Things Rolling
Our client Langerado just keeps things rolling! Artist additions to their already packed festival keep being released. The festival will take place March 6-9 at Big Cypress Indian Reservation (yup same Big Cypress).
Send To A Friend
Using our automated interactions capabilities, we have build a new send you your friends utility for our client’s marketing toolbox. Viral, viral, viral… woohoo. Check out this one in action at http://www.sfoutsidelands.com/
Cartfly: Sell Anything from Anywhere
Let me just begin by welcoming Cartfly to the FanMail family. Cartfly makes it easier for anyone to run there own on-line store through a PayPal account, which means the barriers between artist and consumer are continuing to fall. Everyone knows that music is traded in files, not on tapes or CDs anymore, but there [...]
Motion Potion Mobile
From your cell, send a text message “mopo youremail@yourdomain.com ” to 66937. It will trigger a text message back as well as an email reply. On the backend, your email will be added to Motion Potion’s FanMail list.
Triggering 30% More in Additional Monthly Revenue
Here is an awesome case study from our partner ExactTarget on TicketsNow. TicketsNow has been using ExactTarget’s transactional send engine. This is particularly interesting to us because this is the exact same engine that FanMail uses for our client’s automated interactions. In a nutshell: TicketsNow took a hard look at where they were loosing people [...]
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