FanMail Music Marketing Fuels the The Rothbury Festivals Street Teams with email groups and accessibility.

The Rothbury Festival will take place July 3rd – 6th, 2008 near Ludington, Michigan. It includes big names such as:

DAVE MATTHEWS BAND + WIDESPREAD PANIC + JOHN MAYER + 311 + PHIL LESH AND FRIENDS + PRIMUS + THIEVERY CORPORATION + SNOOP DOGG + MODEST MOUSE + MICHAEL FRANTI AND SPEARHEAD + GOV’T MULE + STS9 + COLBIE CAILLAT + SLIGHTLY STOOPID + RODRIGO Y GABRIELA + THE BLACK KEYS + KELLER WILLIAMS AND THE WMD’S + YONDER MOUNTAIN STRING BAND FEATURING JON FISHMAN + GOGOL BORDELLO + CITIZEN COPE + THE DISCO BISCUITS + MEDESKI MARTIN AND WOOD + RAY LAMONTAGNE + DEREK TRUCKS AND SUSAN TEDESCHI SOUL STEW REVIVAL + DRIVE-BY TRUCKERS + MICKEY HART BAND FEATURING STEVE KIMOCK AND GEORGE PORTER JR. + OF MONTREAL + ETOWN RADIO SHOW + THE DRESDEN DOLLS + GOMEZ + BRETT DENNEN + TAJ MAHAL + MIKE GORDON + ZAPPA PLAYS ZAPPA + CRYSTAL METHOD DJ SET + STATE RADIO + JJ GREY & MOFRO + THE GREYBOY ALLSTARS + THE SECRET MACHINES + RAILROAD EARTH + BETH ORTON + THE WAILERS + JAKOB DYLAN AND THE GOLD MOUNTAIN REBELS + A3 + BETTYE LAVETTE + EMMITT-NERSHI BAND + LOTUS + EOTO + PANJEA WITH MICHAEL KANG + YARD DOGS ROAD SHOW + THE BEAUTIFUL GIRLS + SAGE FRANCIS + TEA LEAF GREEN + BASSNECTAR + PNUMA TRIO + DIPLO + FLOSSTRADAMUS + THE JUAN MACLEAN + THE DYNAMITES FEATURING CHARLES WALKER + DJ REKHA + DEAD CONFEDERATE + TRAMPLED BY TURTLES + MOTION POTION + DJ ROOTZ + SOJORN + BUSDRIVER StreetTeamers can volunteer here: http://www.rothburyfestival.com/streetteam.html

We would like to congratulate long time FanMail client Headcount on their new documentary. HeadCount is a non-partisan organization devoted to using the multi-faceted power of music to enable voter registration and participation in democracy. With interviews from folks like Bob Weir, Bela Fleck, Trey Anastasio, Michael Franti, Patrick Jordan, Johnathan Schwartz and more, this documentary is a real call to action for the music industry to change the world. Watch the Preview >>

Our client Langerado just keeps things rolling!  Artist additions to their already packed festival keep being released. The festival will take place March 6-9 at Big Cypress Indian Reservation (yup same Big Cypress).

Let me just begin by welcoming Cartfly to the FanMail family. Cartfly makes it easier for anyone to run there own on-line store through a PayPal account, which means the barriers between artist and consumer are continuing to fall.

FanMail client SCI Fidelity Records maintains subscriber lists for over 20 artists on their roster. To enhance communications and continuity throughout e-mail sends, SCI Fidelity uses the masking tool within their FanMail Advanced account. Sends are shown as from the particular artist subscribed to. Using this feature, SCI Fidelity Records has been able to enhance the experience of their most important fans. Subscribers feel better connected and embraced by their artists based on features like the reply mask. Another great example of a FanMail client using “best practices” to effectively communicate with their subscriber base and boost fan/artist relationships. Catering to their “Super Fan”.

That was then, this is now – the new rules in email marketing. Download the PDF