QR Code Best Practices

The QR Code, or “quick response” code, has been around for quite sometime but hasn’t yet flourished to its complete potential.   As we move more and more towards digital and mobile experiences, the QR code is seeing some new life.  Currently no other tool provides the same benefits and if you’re creative in your QR [...]

Foo Fighters Creatively Engage Fans Like Never Before

Our clients, Foo Fighters are great musicians and great interactive marketers! Recently they teamed up with Blackberry and local radio stations to host a contest where the winners will have songs from Wasting Light (Out April 12), the new album they recorded in Dave Grohl‘s garage, in the garages of eight lucky fans in eight [...]

Live Capture – Grow Your List Anywhere, Anytime With SMS

Mobile marketing is a hot topic in the interactive marketing world.  With mobile phones in the hands of well over 90% of Americans, SMS is the universal text language of the cell phone… no matter how smart or dumb your phone is. In the world of music, there is probably never a more engaging experience [...]

Them Crooked Vultures Wow With Email Focused Marketing Strategy

One of our newest clients, Them Crooked Vultures, are something to write home to your Mom about. Not just because they are a SUPERgroup made up of drummer Dave Grohl (Nirvana, Foo Fighters), vocalist and guitarist Josh Homme (Queens of the Stone Age) and bassist/keyboardist John Paul Jones (Led Zeppelin), but because their marketing and [...]

New Service – Live Capture (How To Grow Your List Fast)

The fun part is that everybody is carrying little computers around in their pockets which brings endless chances to interact with an artist, events or each other. The challenge for many direct music marketers is figuring out how to own the relationship. (ie having permission to contact a fan directly in the future). To that [...]

New Clients, New Features and our New Community

Well folks, things have been busy. I don’t mean just normal busy, but really busy. The winds of change are in effect and everywhere pundits and experts and music geeks are shouting, “but you’ve got to have a relationship with your fans!” and “email works!, social networking works!, Communicate, communicate, build a fanbase” We are [...]

Why Relevence Matters

Bringing Email, Social and the Power of Viral Together

Technology Brings Bands, Artists Closer to Fans Roadrunner Records Artists Among First to Integrate Email, Social Media INDIANAPOLIS–(BUSINESS WIRE)–Roadrunner Records artists Nickelback, Theory of a Deadman and Slipknot will be among the first artists in the country to use a new technology that will bring them closer to fans through email, Facebook, Twitter and more [...]

Five Clients in Five Minutes

Take five minutes to check out some of the progressive things which our clients are doing in their direct to fan marketing and Fan Relationship Management programs.

SXSW Fan-Centric Future Assets

Thanks so much for those who attended our Fan-Centric Future presentation during SXSW and to Jeff Rohrs, Josh York, Josiah Kaiser, SuzAnn Brantner, Ian Rogers, Sarah McGoldrick, Jeff Kreinik and Jeremy Rosen who all contributed to helping make it a success. H Here is the PPT slides from the event. Even without the audio from [...]