Audience Engagement
So Many Artists, So Many Emails
FanMail client SCI Fidelity Records maintains subscriber lists for over 20 artists on their roster. To enhance communications and continuity throughout e-mail sends, SCI Fidelity uses the masking tool within their FanMail Advanced account. Sends are shown as from the particular artist subscribed to. Using this feature, SCI Fidelity Records has been able to enhance [...]
Fall Release – New Features and Enhancements
Sometimes Christmas comes early. For users of FanMail Basic, FanMail Advanced and FanMail Enterprise (as well as partners and partner clients under William Morris Agency and Front Gate Tickets) there are a number of new and enhanced features. Here are some of the highlights: Access to the 3Sixty community: Community. Conversation. Education. Welcome to social [...]
Anatomy of Successful Fan Engagement
You can go to home depot and buy all of the best and most expensive tools they have on the shelf. It won’t make you a great carpenter or craftsman. The same is true for great marketing. Being on every single social network, having every widget and chasing after every new shimmering online fan tool, [...]
Subscribers Rule Unleashed
I first heard about this concept in San Francisco last summer from my friend Jeff Rohrs and I didn’t really believe it. Big ROCK hands, screaming fans, street interviews. My man Jeff was talking crazy. He was definitely not mumbling the corporate speak which usually surrounds the subject of email marketing. No, Jeff wasn’t crazy [...]
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