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Audience Engagement

This category contains 21 posts

Headcount and FanMail Want You To Go To The Polls!

FanMail and long-time clients and friends, HeadCount, teamed up for a voter-registration drive at the beginning of October. With the deadline to register for the upcoming election as early as October 5 in some states, time was of the essence. As we all know, democracy only works if we all exercise our right to vote. [...]

FanMail Client Spotlight: 10,000 Lakes Festival

Long time FanMail client 10,000 Lakes Festival (10klf) is at it again. Check out their latest artist additions.

FanMail Client Spotlight: Pipeline Productions

FanMail client Pipeline Productions are the brains behind The Bottleneck, Wakarusa Festival and Crossroads. They always have an amazing line up at Wakarusa and fuel their attendance and fan inclusion using FanMail email solutions. Check out this years line-up!: The Flaming Lips Emmylou Harris CAKE Zappa Plays Zappa Mickey Hart Band featuring Steve Kimock & [...]

Headcount Documentary

We would like to congratulate long time FanMail client Headcount on their new documentary. HeadCount is a non-partisan organization devoted to using the multi-faceted power of music to enable voter registration and participation in democracy. With interviews from folks like Bob Weir, Bela Fleck, Trey Anastasio, Michael Franti, Patrick Jordan, Johnathan Schwartz and more, this [...]

Cartfly: Sell Anything from Anywhere

Let me just begin by welcoming Cartfly to the FanMail family. Cartfly makes it easier for anyone to run there own on-line store through a PayPal account, which means the barriers between artist and consumer are continuing to fall. Everyone knows that music is traded in files, not on tapes or CDs anymore, but there [...]

Motion Potion Mobile

From your cell, send a text message “mopo youremail@yourdomain.com ” to 66937. It will trigger a text message back as well as an email reply. On the backend, your email will be added to Motion Potion’s FanMail list.

Triggering 30% More in Additional Monthly Revenue

Here is an awesome case study from our partner ExactTarget on TicketsNow. TicketsNow has been using ExactTarget’s transactional send engine. This is particularly interesting to us because this is the exact same engine that FanMail uses for our client’s automated interactions. In a nutshell: TicketsNow took a hard look at where they were loosing people [...]

So Many Artists, So Many Emails

FanMail client SCI Fidelity Records maintains subscriber lists for over 20 artists on their roster. To enhance communications and continuity throughout e-mail sends, SCI Fidelity uses the masking tool within their FanMail Advanced account. Sends are shown as from the particular artist subscribed to. Using this feature, SCI Fidelity Records has been able to enhance [...]

Fall Release – New Features and Enhancements

Sometimes Christmas comes early. For users of FanMail Basic, FanMail Advanced and FanMail Enterprise (as well as partners and partner clients under William Morris Agency and Front Gate Tickets) there are a number of new and enhanced features. Here are some of the highlights: Access to the 3Sixty community: Community. Conversation. Education. Welcome to social [...]

Anatomy of Successful Fan Engagement

You can go to home depot and buy all of the best and most expensive tools they have on the shelf. It won’t make you a great carpenter or craftsman. The same is true for great marketing. Being on every single social network, having every widget and chasing after every new shimmering online fan tool, [...]

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