Audience Engagement
QR Code Best Practices
The QR Code, or “quick response” code, has been around for quite sometime but hasn’t yet flourished to its complete potential. As we move more and more towards digital and mobile experiences, the QR code is seeing some new life. Currently no other tool provides the same benefits and if you’re creative in your QR [...]
Halloween Concerts 2011
Time to put aside the weekly geek and bring out the inner freak! You get something special when you combine Halloween and concerts that helps create a unique musical experience that can be hard to match…thus making it one of our favorite times to checkout the scene!!! Depending on what locality you live in, below [...]
FanMail iPad App Collects Fans for LA Galaxy
The LA Galaxy is one of the foremost soccer clubs in the United States. Home of David Beckham and Landon Donovan, LA Galaxy supports a large and committed fan base. THE CHALLENGE: List Growth and Season Ticket Sales Like many sports teams, the marketing team measures it’s success by the number of season and game [...]
Top 4 Reasons For Email Unsubscribes
The majority of reasons for subscribers leaving an email list can boil down to 4 simple things. If you can counter these 4 obstacles, you can keep subscribers happy, and keep them on your list.
3 Simple Programs to Automate Today
Call us cyborg-centric but we tend to believe that marketing automation is a better all around methodology for social, email and mobile communication. 3 Easy Programs to Automate Today: Confirmation Messages: Right after somebody gives you permission, a confirmation message is the most important message you will ever deliver. Make it valuable, make it remarkable [...]
GeoMonster v1.1 Release
The GeoMonster is a smart little app that works to segment subscriber lists in any ExactTarget Advanced Account. We developed GeoMonster specifically for touring artists who need to target their fan base in a specific location, but it is useful for any company who needs to target subscribers based on geography. The V1.1 release of [...]
Remember when a band connected with you?
I heard a story last night on PRI’s, The World, that reminded me of why I love live music and why anyone should want to work in the music business. Marco Werman was chatting with Slovakian band, Longital. Daniel Solantay, one-half of the band, was discussing the differences in the Slovak language that make playing [...]
What are Fans?
fan noun a person who has a strong interest in or admiration for a particular sport, art form, or famous person. Facebook pulled an interesting marketing strategy this week by replacing its “fan” buttons with “like” buttons. On the surface it seems like just a minor grammatical change, but the ramifications of this small action [...]
Friends: where Facebook meets Real Life
Seth Godin has a post up on his blog about viral growth on social networks. His basic point is that providing relevant content to a few people creates the kind of viral activity that over time is far more effective that providing mediocre content to a whole lot of people. Relevancy rules, and you increase [...]
The Sophistication Spectrum
It is great coming back from Connections ’09 and the A2IM Tech Day, having hung out with a plethora of great thinkers, marketers, innovators and friends and we’re inspired to reach for the next generation of direct-to-fan marketing tools and strategies. We are top-tier ExactTarget resellers in the entertainment vertical and have been hanging out [...]
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