Unless you have been living under a rock, you’ve heard that ExactTarget bought CoTweet! CoTweet seems to be the up and coming platform for really nailing down social marketing and customer relationship management for businesses. With the CoTweet platform, one can assign multiple users to the same twitter account, assign on-duty and off-duty times to its users, easily update and view all incoming and outgoing messaging. Hell, it works so well I bet you could even run a help desk with this feature–that is if you can get it in a 150 words or less .

This merger sounds like chocolate and peanut butter: The most robust one-to-one marketing platform and the pioneer in twitter business relationships. I am really enjoying playing around with all the features in CoTweet and I am looking forward to all the  doors this relationship will open for eMarketers!

This entry was posted on Friday, March 5th, 2010 at 2:42 pm and is filed under Entertainment Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.