You can go to home depot and buy all of the best and most expensive tools they have on the shelf. It won’t make you a great carpenter or craftsman. The same is true for great marketing. Being on every single social network, having every widget and chasing after every new shimmering online fan tool, won’t make for great results. Strategy and implementation, testing and optimizing. Thinking critically and being remarkable. Those are things that produce great marketing results.

Of course having the right tool for the right job is essential as any great craftsman will tell you. But knowing how to use the tool and learning how to become a great craftsman… that takes work and experience. I just love this post in Digital Music News on the subject. All too often we find people using great tools but who fail because they have the wrong strategy. Our mission at FanMail is to not only give our clients the best tools, but to also help them become outstanding craftsman.

File Under: Audience Engagement, Music Marketing, Music and Technology